From July 5 to 8, the largest and most influential annual event in reproductive medicine, the European Society of Human Reproduction and Embryology (ESHRE) Annual Meeting, was held in London. As a bellwether for new technologies and products in global assisted reproduction, this meeting attracted tens of thousands of doctors, embryologists, and industry professionals from over a hundred countries.
Fertsy exhibited its core products and latest research achievements, receiving better-than-expected market feedback during the four-day event.

Core product EmbryoInsights™ became the focus, with sustained high foot traffic at the booth.
During the exhibition, the EmbryoInsights AI embryo assessment system, leveraging its stable performance and proven maturity in real-world clinical applications, drew agents and fertility center representatives from Europe, the Middle East, Southeast Asia, Latin America, and beyond for discussions and collaboration.
Many loyal clients visited specifically to share their user experiences. A large number of prospective clients expressed clear interest after reviewing detailed product specifications and partnership models on site. The system’s vivid and rich visual effects also turned our booth into a photo hotspot, briefly becoming one of the exhibition’s most popular check-in spots.

New Product Debuts, Sparking Heated Discussion on Innovative Concept
At this exhibition, we unveiled the EmbryoNest intelligent culture system prototype and the IV-Flow fertility center large model system to the world for the first time. These two concept products immediately attracted widespread attention. Experts and peers from various countries engaged in in-depth exchanges with our team, expressing unanimous hope for swift regulatory approval and market launch. We also gathered many valuable insights and feedback.

Extensive International Collaborations Underway
The exhibition also served as a stage for advancing our broad international strategy and technical collaborations. We held multiple cooperation discussions with the management teams of several large fertility center chains, solidifying cooperation objectives for the next phase. We also conducted technical exchanges with many emerging European and American imaging technology manufacturers exhibiting at the event, exploring potential areas for future joint collaboration.
From the Exhibition to the Market: Further Advancing International Expansion
Through this exhibition, the Fertsy brand’s visibility in the international market further increased, yielding a wealth of sales leads and partnership inquiries, while also bringing back valuable expert feedback. Although the exhibition has concluded, the real work of acting on these leads, feedback, and new ideas is just beginning.
Thank you to every customer and partner who visited our booth, and to every colleague on the team for their efforts. The road ahead, we continue together.


